Specialized Nutrition

Nutrivel was founded to market and distribute specialized medicines for patients with unique dietary and nutritional needs. The company’s creator, a young entrepreneur and nutritionist, reached out to me to develop a comprehensive brand identity and marketing strategy that would reflect the company’s mission and values.

After several days of in-depth analysis, research, and creative exploration, we developed a distinctive brand for Nutrivel. This included the creation of a logo, visual identity, and brand guidelines. The project also encompassed the design of marketing collateral, website design and development, and the establishment of an online store.

The stationery applications prominently feature the “V” symbol, which serves as the isotype and a functional graphic element of the brand’s identity. This "V" is shaped like a heart, representing one of the body’s vital organs responsible for circulating blood and nutrients.

The chosen green and purple gradient colors enhance this concept, symbolizing life and the essential chemistry of medicines. Together, these elements create a cohesive and meaningful visual identity that captures the essence of Nutrivel’s purpose and vision.