The corporate identity for Dr. Aceves, a highly trained cardiologist, was meticulously crafted to establish a strong and recognizable presence in the medical field of Mexico. This project began with the goal of providing top-tier cardiology care to both outpatient and hospitalized patients, guided by Dr. Aceves’ extensive training in some of the most competitive hospitals in the country.
The logo, featuring a stethoscope forming a heart in red and blue was designed to reflect the core values of prestige, trust, security, quality, and modernity. This visual identity not only communicates the human-centered, high-quality care patients receive but also positions Dr. Aceves as a specialist with a unique combination of expertise in internal medicine, cardiology, cardiovascular intensive care, and echocardiography.