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  • Client: Dr. Eduardo Aceves
  • Date: May 2019
  • Author: Rocio Velazquez

Building a Trusted Heart Care Brand for Dr. Aceves

The corporate identity for Dr. Aceves, a highly trained cardiologist, was meticulously crafted to establish a strong and recognizable presence in the medical field of Mexico. This project began with the goal of providing top-tier cardiology care to both outpatient and hospitalized patients, guided by Dr. Aceves’ extensive training in some of the most competitive hospitals in the country.

The logo, featuring a stethoscope forming a heart in red and blue was designed to reflect the core values of prestige, trust, security, quality, and modernity. This visual identity not only communicates the human-centered, high-quality care patients receive but also positions Dr. Aceves as a specialist with a unique combination of expertise in internal medicine, cardiology, cardiovascular intensive care, and echocardiography.

Lava Photos taken at Hawaii
Volcanoes National Park.

This collection of Hawaii photography is focused on the immense power of lava at the Volcanos National Park on the Big Island of Hawaii. One of the most truly mystical scenes I have ever had the pleasure of capturing. For this collection I wanted to showcase this beauty in my own artistic way, through fine art landscape photography. However still keep these scenes natural and true to what I witnessed on my journey. For that reason, these images have been only lightly processed. All of these images are single exposures, unless listed otherwise in the caption below the photo.

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